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SANAC World AIDS Day 2023 Radio Awareness Campaign

  • Writer: omniversa® | PR
    omniversa® | PR
  • Dec 1, 2023
  • 2 min read

Updated: Nov 17, 2025

Discover Omniversa’s execution of the SANAC World AIDS Day 2023 Radio Awareness Campaign. A nationwide multilingual initiative across Ukhozi, Lesedi, and Phalaphala FM, delivering live reads, interviews, and community-led HIV awareness messaging



Client

South African National AIDS Council (SANAC Trust)



Project Overview


OmniVersa was commissioned by SANAC Trust to execute a nationwide radio awareness campaign for World AIDS Day 2023 under the theme “Let Communities Lead”. The project aimed to amplify critical HIV/AIDS messaging, reinforce the U=U (Undetectable = Untransmittable) concept, and highlight the country’s progress towards the UNAIDS 95-95-95 targets.

The campaign focused on reaching diverse South African audiences in their home languages across three of the largest African Language Stations (ALS): Ukhozi FM, Lesedi FM, and Phalaphala FM.



Objectives


  • Drive public awareness on World AIDS Day 2023.

  • Disseminate key HIV prevention and treatment messages in isiZulu, Sesotho, and Tshivenda.

  • Ensure visibility of SANAC’s role in leading the fight against HIV/AIDS.

  • Provide platforms for leadership voices, including Deputy President Paul Mashatile, Minister of Health Dr Joe Phaahla, and SANAC Chair Dr Thembisile Xulu.

  • Engage communities through interviews, scripted live reads, and translated content.



Deliverables


1. Live Reads

Customised 30-second radio messages highlighting:

  • SANAC’s leadership role in commemoration events.

  • Promotion of U=U awareness (Undetectable = Untransmittable).

  • Call to action for communities to actively participate.



2. Radio Interviews


  • Three 5-minute live interviews scheduled on 1 December 2023 with SANAC leadership across:

    • Lesedi FM – Ms. Lifutso Motsieloa

    • Phalaphala FM – Rev Zwoitwaho Nevhutalu

    • Ukhozi FM – Dr Thembisile Xulu


  • Interviews were guided by contextual questions addressing:

    • The significance of SANAC’s role in World AIDS Day.

    • This year’s theme and its goals.

    • National progress on 95-95-95 targets.

    • Adoption of U=U in HIV management.

    • How ordinary South Africans can contribute.



3. Script Development & Translation


OmniVersa developed, translated, and localised radio scripts in Zulu, Sesotho, and Venda to ensure inclusivity and accessibility.



4. Media Placement


  • Scheduled across morning, afternoon, and evening prime-time slots between 29 November and 1 December 2023.

  • Stations: Ukhozi FM, Lesedi FM, Phalaphala FM.

  • Campaign tagged under “Omniverse Awareness” placement.

  • Nationwide reach through three of the largest ALS stations with millions of daily listeners.

  • Effective multilingual delivery of HIV/AIDS messages.

  • Promoted community leadership in the national HIV/AIDS response.

  • Reinforced government and civil society collaboration, led by Deputy President Paul Mashatile.



Zulu Live Read
Venda Live Read
Sesotho Live Read

Voice actors used in this campaign are professional radio voice over artists.

Content Blocks:

  • Objective: Why the campaign mattered.

  • Our Role: Scriptwriting, translation, media buying, and interview facilitation.

  • Execution: Live reads + interviews + media scheduling.

  • Impact: Reach, leadership engagement, HIV awareness strengthened.


CTA:“Looking to amplify your next awareness campaign? Let OmniVersa create impact that resonates across communities.”






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