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SANAC World AIDS Day 2023 Radio Awareness Campaign
Project type
Live reads, Media Placement and Monitoring
Date
Nov 2023
Location
National
OmniVersa was commissioned by SANAC Trust to execute a nationwide radio awareness campaign for World AIDS Day 2023 under the theme “Let Communities Lead”. The project aimed to amplify critical HIV/AIDS messaging, reinforce the U=U (Undetectable = Untransmittable) concept, and highlight the country’s progress towards the UNAIDS 95-95-95 targets.
The campaign focused on reaching diverse South African audiences in their home languages across three of the largest African Language Stations (ALS): Ukhozi FM, Lesedi FM, and Phalaphala FM.
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