Branding
SNAP — Every Touchpoint
An ongoing integrated creative partnership spanning brand expression, packaging, campaigns, retail activations, digital creative and production.
Overview
Omniversa supports SNAP across a broad creative ecosystem, from brand expression and packaging to campaigns, retail activation, content and physical brand experiences.
The challenge
As the brand appears across increasingly diverse touchpoints, the challenge is to maintain recognisable brand consistency while continuing to create fresh reasons for audiences to notice and engage with it.
The approach
Omniversa treats every SNAP touchpoint as part of one connected brand system, moving between strategy, design and production to maintain consistency across packaging, retail, campaigns, digital content and physical experiences.
The outcome
A broad ongoing creative partnership supporting SNAP across multiple brand touchpoints and translating the brand into packaging, retail, campaigns, content and real-world experiences.