Event Campaign Design / 2026
Jozi My Jozi — Main Street Sundays campaign invitation
A public invitation that turns the Main Street Sundays idea into a clear plan: where to meet, when to come and how to experience central Johannesburg on foot.
Overview
The Main Street Sundays invitation carries the Jozi My Jozi identity into a specific public-facing event communication. It gives the initiative a recognisable visual presence and puts the practical details—Main Street, Marshalltown; Sunday 12 April 2026; 10:00 to 17:00—where people can quickly find them.
The challenge
An event invitation has a short window to answer the audience’s first questions: what is happening, where is it, when should I arrive and why might I want to come? It also needs to feel connected to the broader place identity without losing its own event character.
The approach
The design combines the Main Street Sundays mark, a street-level photograph, a direct invitation and high-contrast event details. Its copy frames the experience around walking, running, playing, skating and tasting the inner-city, while location and timing remain easy to scan.
The outcome
A campaign invitation designed to make the event legible and welcoming, while extending the Jozi My Jozi identity into a concrete experience of Johannesburg. It records the creative communication, not attendance or campaign performance.
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