Campaign / 2025
Gauteng Staycation
A 60-second digital tourism promo created to support Gauteng’s Easter Staycation campaign and encourage domestic exploration.
Overview
Omniversa created a 60-second digital promotional film for the Gauteng Easter Staycation campaign, focused on family-friendly activities and domestic travel within Gauteng.
The challenge
The campaign needed to communicate a destination proposition within a concise digital format while connecting Easter travel, family activity and local tourism.
The approach
The film was structured around Easter travel, family connection and Gauteng experiences, translating the destination proposition into a short-form digital tourism story.
The outcome
A concise digital film created to support Gauteng Tourism Authority’s Easter Staycation promotion and encourage audiences to explore family-friendly experiences across the province.